Complete Internet Strategies
For the past year, most of my work has consisted of providing complete Internet strategies to clients. The model for building these strategies basically demands movement through four phases. The phases both move as a cycle and with various areas intersecting.
Phase 1: Theory
Phase 2: Research
Phase 3: Strategy
Phase 4: Development
Most of the work I do ends with a consulting report or a presentation to a large group of executives, which is great. It's also nice to do work that other people can explore, challenge and interact with. Here are some of my recent projects that do have a web presence.
I was the producer for Generation Net on Devine Time, an interactive journey through history for kids ages 7 to 12. Inspired by the Inventors Specials by Devine Entertainment, the site is a history of invention and technology from Leonardo da Vinci to Albert Einstein. The site uses video, text and images to attract kids who must master the content to compete in the Trivia Challenge Lab. The Devine Time Flight Lab lets kids experiment with the principles of flight through building online models. The site is very slow if you're not a high bandwidth user.
Growing Up Digital was published in September 1997 before ICQ and IM changed everything, but it is still a great introduction to youth culture online. KidsNRG, a company that hires and trains teenage Internet developers, designed the site.
I am already 27 and I'm not sure than kids between 2 and 22 are always going to be comfortable enough to tell me everything with the same degree of honesty that they do now. So, in preparation, I am diversifying my research interests and writing about the unhappy workplace. I am collecting people's fantasy letters of resignation for a book called "Kiss My Freckled Ass Goodbye: Words for the Boss both Said and Left Unsaid." The research site can be found at kissmyfreckledassbye.com
Toronto Webgrrls: Women on the Web, now Digital Eve Toronto, Women on the Web, is a networking organisation for women who work in new media. From January 1998 to May 1999 I was the Community Outreach Co-ordinator on the steering committee. In this capacity I acted as an advisor and spokesperson on issues related to children and computing as well as women and computing. In an administrative capacity I built relationships with existing community organisations to create computer and Internet training programs for girls and women.
I have given speeches about my work in the US, Canada, Germany and Greece. One of them is available by video streaming online as part of the Pan Am by Design speakers series sponsored by the McLuhan Centre at the University of Toronto.
I occasionally do research into business strategies and current practises online for the Multimediator Strategy Group, a consulting firm with strong ties to the multimedia industry in Canada. You can find their job and events resource at multimediator.com
A lot has changed since I first started to use the Internet and I don't want to forget the old days. The first thing I used the Internet for was human rights work. While in graduate school during the summer of 1995, I was a project assistant at the Canadian Committee to Protect Journalists (CCPJ) and the International Freedom of Expression Exchange (IFEX). IFEX used the net to spread the word about international violations against journalists and freedom of the press to the international community.
In 1996 I graduated with an MFA from the Department of Creative Writing at the University of British Columbia. While I was there I worked on the literary magazine Prism International. Andrew Gray, the Executive Editor at the time, made Prism the first Canadian literary magazine to go online in 1995.